Co-author of a short case study for IFC’s internal “SmartLessons” knowledge management database.
Worked with project lead to compile the key project components, include visual elements, and co-author/edit the final document for clarity.
Public service announcements on TV : an effective tool for reaching entrepreneurs in Tajikistan
Improving the regulatory environment – i.e., producing business-friendly regulations – is often seen as the main goal of business enabling environment programs. However, an effective regulatory framework is not enough by itself: entrepreneurs and public officials have to be aware of the new regulations in order to apply them to their day-to-day business activity and ensure impact. The Tajikistan Business Enabling Environment Project took a unique approach to increasing public awareness by creating a series of public service announcements (PSAs) for television.
Download the rest of the case study here